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	<title>Typocracy.net &#187; misc</title>
	<atom:link href="http://typocracy.net/category/misc/feed/" rel="self" type="application/rss+xml" />
	<link>http://typocracy.net</link>
	<description>Print &#38; Web design, Photography of Bryan Volz</description>
	<lastBuildDate>Fri, 03 Feb 2012 22:15:15 +0000</lastBuildDate>
	<language>en</language>
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		<item>
		<title>BooksCycle.com</title>
		<link>http://typocracy.net/2011/12/bookscycle-com/</link>
		<comments>http://typocracy.net/2011/12/bookscycle-com/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 18:29:38 +0000</pubDate>
		<dc:creator>bryan</dc:creator>
				<category><![CDATA[misc]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[wordmark]]></category>

		<guid isPermaLink="false">http://typocracy.net/?p=687</guid>
		<description><![CDATA[Recent wordmark for BooksCycle.com]]></description>
			<content:encoded><![CDATA[<p>Recent wordmark for BooksCycle.com</p>
<div id="attachment_688" class="wp-caption aligncenter" style="width: 310px"><a class="lightbox" href="http://typocracy.net/wp-content/uploads/2011/12/booksCycleLogo.jpg"><img class="size-medium wp-image-688 " title="BooksCycle Wordmark" src="http://typocracy.net/wp-content/uploads/2011/12/booksCycleLogo-300x225.jpg" alt="BooksCycle Wordmark" width="300" height="225" /></a><p class="wp-caption-text">BooksCycle Wordmark</p></div>
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		<item>
		<title>Owings Patterns comps</title>
		<link>http://typocracy.net/2011/10/owings-patterns-comps/</link>
		<comments>http://typocracy.net/2011/10/owings-patterns-comps/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 18:20:54 +0000</pubDate>
		<dc:creator>bryan</dc:creator>
				<category><![CDATA[misc]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[logo]]></category>

		<guid isPermaLink="false">http://typocracy.net/?p=605</guid>
		<description><![CDATA[Some recent quick mockups that I did towards a rebranding initiative for Owings Patterns from Georgetown, IN. They won&#8217;t be used, but was a fun 20-30 minute exercise. Kicked out in Illustrator, all vector.]]></description>
			<content:encoded><![CDATA[<p>Some recent quick mockups that I did towards a rebranding initiative for Owings Patterns from Georgetown, IN. They won&#8217;t be used, but was a fun 20-30 minute exercise. Kicked out in Illustrator, all vector.</p>
<div id="attachment_606" class="wp-caption aligncenter" style="width: 310px"><a href="http://typocracy.net/wp-content/uploads/2011/08/BobOwings_LogoConcepts_BV.jpg"><img class="size-medium wp-image-606" title="BobOwings_LogoConcepts_BV" src="http://typocracy.net/wp-content/uploads/2011/08/BobOwings_LogoConcepts_BV-300x231.jpg" alt="Bob Owings Logo Concepts" width="300" height="231" /></a><p class="wp-caption-text">Bob Owings Logo Concepts</p></div>
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		<title>Ear X-Tacy After Dark</title>
		<link>http://typocracy.net/2011/01/ear-x-tacy-after-dark/</link>
		<comments>http://typocracy.net/2011/01/ear-x-tacy-after-dark/#comments</comments>
		<pubDate>Sun, 30 Jan 2011 20:11:39 +0000</pubDate>
		<dc:creator>bryan</dc:creator>
				<category><![CDATA[misc]]></category>
		<category><![CDATA[print design]]></category>

		<guid isPermaLink="false">http://typocracy.net/?p=539</guid>
		<description><![CDATA[To start of 2011 with a bang, Ear X-Tacy has started a new in-store music series entitled &#8220;Ear X-Tacy After Dark&#8221;. An extension of their &#8220;Live!&#8221; show series, the After Dark set wiil feature Louisville&#8217;s louder, rougher musical acts ranging from punk to hip-hop. The music will only be after the store closes for the [...]]]></description>
			<content:encoded><![CDATA[<p>To start of 2011 with a bang, Ear X-Tacy has started a new in-store music series entitled &#8220;Ear X-Tacy After Dark&#8221;. An extension of their &#8220;Live!&#8221; show series, the After Dark set wiil feature Louisville&#8217;s louder, rougher musical acts ranging from punk to hip-hop. The music will only be after the store closes for the night, will be free*, and all-ages. *Everyone is asked to bring at the least a quality canned good for charity.</p>
<p>To help spread the word, I created two 11&#215;17 posters for the first two shows after Sean Bailey expressed interests in using my photographs of Vaderbomb and Black God to help promote. I will likely do more posters, but for now, here is the artwork for <strong>After Dark 1</strong>: Vaderbomb vs. Black God and <strong>After Dark 2</strong>: Hal Dolls and Rude Weirdo.</p>
<div id="attachment_540" class="wp-caption alignleft" style="width: 204px"><a href="http://typocracy.net/wp-content/uploads/2011/01/AfterDark2.jpg"><img class="size-medium wp-image-540 " title="Ear x-Tacy After Dark 1" src="http://typocracy.net/wp-content/uploads/2011/01/AfterDark2-194x300.jpg" alt="Ear x-Tacy After Dark 1" width="194" height="300" /></a><span style="line-height: 17px; font-size: 11px;">Vaderbomb vs. Black God</span> </dt>
</dl>
</div>
<div class="mceTemp">
<dl id="attachment_541" class="wp-caption alignleft" style="width: 204px;">
<dt class="wp-caption-dt"><a href="http://typocracy.net/wp-content/uploads/2011/01/AfterDarkFeb12.jpg"><img class="size-medium wp-image-541" title="Ear x-Tacy After Dark 2 " src="http://typocracy.net/wp-content/uploads/2011/01/AfterDarkFeb12-194x300.jpg" alt="Hal Dolls and Rude Weirdo" width="194" height="300" /></a><p class="wp-caption-text">Hal Dolls and Rude Weirdo</p></div>
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		<title>Baptist Milestone</title>
		<link>http://typocracy.net/2011/01/baptist-milestone/</link>
		<comments>http://typocracy.net/2011/01/baptist-milestone/#comments</comments>
		<pubDate>Sat, 29 Jan 2011 17:52:59 +0000</pubDate>
		<dc:creator>bryan</dc:creator>
				<category><![CDATA[misc]]></category>
		<category><![CDATA[ajax]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[coding]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[html]]></category>
		<category><![CDATA[photoshop]]></category>
		<category><![CDATA[php]]></category>
		<category><![CDATA[psd]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://typocracy.net/?p=497</guid>
		<description><![CDATA[I haven&#8217;t been in the habit of updating this blog&#8230; ever. But I wanted to mark the launch of the new Baptist East Milestone Wellness Center site. I recently helped Jay Lane Media finish up this project, which had seen several iterations and developers. Due to a heap of varying circumstances, the previous developers were [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_499" class="wp-caption alignright" style="width: 310px"><a href="http://baptistmilestone.com/" target="_blank"><img class="size-medium wp-image-499" title="Milestone Screen shot (launch)" src="http://typocracy.net/wp-content/uploads/2011/01/Screen-shot-2011-01-29-at-12.38.29-PM-300x255.jpg" alt="Baptist Milestone.com Screen Shot" width="300" height="255" /></a><p class="wp-caption-text">Baptist Milestone.com</p></div>
<p>I haven&#8217;t been in the habit of updating this blog&#8230; ever. But I wanted to mark the launch of the new <a href="http://baptistmilestone.com/" target="_blank">Baptist East Milestone Wellness Center </a>site.</p>
<p>I recently helped <a href="http://www.jaylane.com/" target="_blank">Jay Lane Media</a> finish up this project, which had seen several iterations and developers. Due to a heap of varying circumstances, the previous developers were unable to complete the site to the needs of the client. So I stepped in to help wrap everything up and finally launch this site which had been in progress for over a year.</p>
<p>While a considerable amount of code was in place, including versions of the now-live class scheduler, there was still a lot of work to be done. Among which was:</p>
<ul>
<li>Speed optimizations</li>
<li>Transition of many elements such as the homepage from static images to readable, accessible, editable text</li>
<li>Outline of a upgrade path as well as definition of which CMS utilites would be left accessible to the end client and which would only be accessible to the admin</li>
<li>Security upgrades</li>
<li>Rebuild several forms to match updated functionality requirements</li>
<li>Cross-browser testing</li>
<li>Provide a client-updatable system for controlling their personal trainer listings and other staff</li>
<li>Rewrite parts of the class scheduler to allow interface options such as a weekly listing of classes</li>
</ul>
<p><strong>Some features of the site:</strong></p>
<ul>
<li><em>Event Scheduler</em> &#8211; filterable via AJAX, added Weekly tab, updated design to match client&#8217;s needs</li>
<li><em>Membership Form</em> &#8211; input data, receive customized printable trial membership card</li>
<li>Section-specific <em>collapsed navigation</em> &#8211; you don&#8217;t need to see all 500 subpages of other child or grandchild pages in the same category. Doesn&#8217;t sound like much, but WordPress can make this a little bit of a pain at times.</li>
<li><em>Customized backend</em> &#8211; thanks to manipulation of theme&#8217;s functions.php file</li>
<li><em>Security and speed optimizations</em> via minification and .htaccess manipulation</li>
</ul>
<p><strong>Tech used: </strong>Photoshop CS5, Espresso, CSS3, HTML5, Javascript<strong>/</strong>JQuery/AJAX<strong>, </strong>MySQL, WordPress, PHP</p>
<hr />
<a href="http://typocracy.net/wp-content/uploads/2011/11/milestone_trainers.jpg"><img class="aligncenter" title="milestone_trainers" src="http://typocracy.net/wp-content/uploads/2011/11/milestone_trainers-155x300.jpg" alt="Baptist Milestone personal trainers page" width="155" height="300" /></a><a href="http://typocracy.net/wp-content/uploads/2011/11/milestone_schedule.jpg"><img class="aligncenter" title="milestone_schedule" src="http://typocracy.net/wp-content/uploads/2011/11/milestone_schedule-123x300.jpg" alt="Baptist Milestone Sortable Schedule page" width="123" height="300" /></a></p>
<hr />
<p><strong>TL;DR:</strong> Redid a bunch of existing work and added increased functionality, working both from designer&#8217;s PDFs and my own design elements, for both content pages and dynamic forms and content areas.</p>
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		<title>Team MDO 2010 logo</title>
		<link>http://typocracy.net/2010/04/team-mdo-2010-logo/</link>
		<comments>http://typocracy.net/2010/04/team-mdo-2010-logo/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 22:21:26 +0000</pubDate>
		<dc:creator>bryan</dc:creator>
				<category><![CDATA[misc]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[logo]]></category>

		<guid isPermaLink="false">http://www.typocracy.net/?p=438</guid>
		<description><![CDATA[Here&#8217;s a logo that I did for the 2010 Team MDO sports festival. Team MDO is an annual sport festival for deaf youth that is centered here in Louisville, KY.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.typocracy.net/wp-content/uploads/2010/04/2010TeamMDOLogo.png"><img class="alignright size-full wp-image-439" title="2010TeamMDOLogo" src="http://www.typocracy.net/wp-content/uploads/2010/04/2010TeamMDOLogo.png" alt="" width="230" height="137" /></a>Here&#8217;s a logo that I did for the 2010 <a href="http://www.teammdo.org/" target="_blank">Team MDO sports festival</a>. Team MDO is an annual sport festival for deaf youth that is centered here in Louisville, KY.</p>
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		<title>Hey Clients!</title>
		<link>http://typocracy.net/2009/09/hey-clients/</link>
		<comments>http://typocracy.net/2009/09/hey-clients/#comments</comments>
		<pubDate>Sat, 12 Sep 2009 15:50:24 +0000</pubDate>
		<dc:creator>bryan</dc:creator>
				<category><![CDATA[misc]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[jokes]]></category>
		<category><![CDATA[repost]]></category>

		<guid isPermaLink="false">http://www.typocracy.net/2009/09/hey-clients/</guid>
		<description><![CDATA[We aren&#8217;t picking on you. Really. But when considering a designer and/or developer for your project, it&#8217;s important to have some things figured out first. I came across a post this morning that, in a joking way, is a good example. Written by Neil Middleton, it takes the all-too usual software building experiences and applies [...]]]></description>
			<content:encoded><![CDATA[<p>We aren&#8217;t picking on you. Really. But when considering a designer and/or developer for your project, it&#8217;s important to have some things figured out first.<br />
I came across a post this morning that, in a joking way, is a good example. Written by Neil Middleton, it takes the all-too usual software building experiences and applies them to architecture. What if the same considerations expected of us by clients were dictated to someone building a new house? It&#8217;d be a mess, really.</p>
<p><a title="What if architects had to work like software developers" href="http://blog.monochrome.co.uk/2009/02/if-architects-had-to-work-like-software-developers/" target="_blank">http://blog.monochrome.co.uk/2009/02/if-architects-had-to-work-like-software-developers/</a></p>
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		<title>Brother Doubt &#8211; The Double Greatest</title>
		<link>http://typocracy.net/2009/08/brother-doubt-the-double-greatest/</link>
		<comments>http://typocracy.net/2009/08/brother-doubt-the-double-greatest/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 20:09:50 +0000</pubDate>
		<dc:creator>bryan</dc:creator>
				<category><![CDATA[misc]]></category>
		<category><![CDATA[print design]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brother doubt]]></category>
		<category><![CDATA[cd]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[poster]]></category>
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">http://www.typocracy.net/?p=156</guid>
		<description><![CDATA[Brother Doubt is releasing their first &#8220;full-length&#8221; CD (does &#8220;full-length&#8221; even really apply to CDs or digital releases as it&#8217;s a term coined for vinyl records?) in a few weeks. Unsurprisingly, since I&#8217;m in the band and all, I put together the artwork for the CD. Titled &#8220;The Double Greatest&#8221; after one of the songs, [...]]]></description>
			<content:encoded><![CDATA[<p>Brother Doubt is releasing their first &#8220;full-length&#8221; CD (does &#8220;full-length&#8221; even really apply to CDs or digital releases as it&#8217;s a term coined for vinyl records?) in a few weeks. Unsurprisingly, since I&#8217;m in the band and all, I put together the artwork for the CD. Titled &#8220;The Double Greatest&#8221; after one of the songs, which is about Muhammad Ali, the disc will see 11 tracks. It was recorded by Trip at Studio K in late April/early May 2009.</p>
<p>The CD was released during a show at Skull Alley on August 21st, with 50+ CDs to be given out at the door.</p>
<div id="attachment_276" class="wp-caption alignleft" style="width: 220px"><a href="http://www.typocracy.net/wp-content/uploads/2009/08/bd_dg_cover.jpg"><img class="size-medium wp-image-276 " title="bd_dg_cover" src="http://www.typocracy.net/wp-content/uploads/2009/08/bd_dg_cover-300x298.jpg" alt="The Double Greatest" width="210" height="209" /></a><p class="wp-caption-text">The Double Greatest</p></div>
<div id="attachment_277" class="wp-caption alignleft" style="width: 220px"><a href="http://www.typocracy.net/wp-content/uploads/2009/08/bd_dg_back_cover.jpg"><img class="size-medium wp-image-277 " title="bd_dg_back_cover" src="http://www.typocracy.net/wp-content/uploads/2009/08/bd_dg_back_cover-300x295.jpg" alt="The Double Greatest" width="210" height="207" /></a><p class="wp-caption-text">The Double Greatest</p></div>
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		<title>Site update</title>
		<link>http://typocracy.net/2009/08/site-update/</link>
		<comments>http://typocracy.net/2009/08/site-update/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 16:19:32 +0000</pubDate>
		<dc:creator>bryan</dc:creator>
				<category><![CDATA[misc]]></category>
		<category><![CDATA[cd]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[time]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.typocracy.net/?p=274</guid>
		<description><![CDATA[Well, I haven&#8217;t found time to update the site yet. I was shooting to get it done over the past weekend, but was covered up with last-minute updates prepping the Brother Doubt CD to go to print as well as working on some really cool wedding invitations. I&#8217;ve also been brainstorming on ideas for the [...]]]></description>
			<content:encoded><![CDATA[<p>Well, I haven&#8217;t found time to update the site yet. I was shooting to get it done over the past weekend, but was covered up with last-minute updates prepping the Brother Doubt CD to go to print as well as working on some really cool wedding invitations. I&#8217;ve also been brainstorming on ideas for the new Olympia Three CD design and marketing campaign.<br />
Anyway, I have my mockup(s) completed, and I&#8217;m going to start cutting it all up here in the next two days. The BD CD comes out tomorrow!!!! and the first 50 people through the door at Skull Alley will get a free copy. So I have a lot to do before I can dig back into the site. Looks like Saturday will be a very busy day!</p>
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		<title>Team MDO</title>
		<link>http://typocracy.net/2009/07/team-mdo/</link>
		<comments>http://typocracy.net/2009/07/team-mdo/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 18:04:09 +0000</pubDate>
		<dc:creator>bryan</dc:creator>
				<category><![CDATA[misc]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.typocracy.net/?p=135</guid>
		<description><![CDATA[The Team MDO site was launched back in December, 2008. The site is an online information hub for the MDO Youth Sports organization based here in Louisville, KY. Each summer, they host a week long sports competition with deaf youth athletes from all over the United States. Development of this site is ongoing, currently utilizing [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_134" class="wp-caption alignright" style="width: 160px"><a href="http://www.typocracy.net/wp-content/uploads/2009/07/Picture-3.jpg"><img class="size-thumbnail wp-image-134" title="Team MDO screen shot" src="http://www.typocracy.net/wp-content/uploads/2009/07/Picture-3-150x150.jpg" alt="Team MDO screen shot" width="150" height="150" /></a><p class="wp-caption-text">Team MDO screen shot</p></div>
<p>The <a title="Team MDO Website" href="http://www.teammdo.org/">Team MDO site</a> was launched back in December, 2008. The site is an online information hub for the MDO Youth Sports organization based here in Louisville, KY. Each summer, they host a week long sports competition with deaf youth athletes from all over the United States.</p>
<p>Development of this site is ongoing, currently utilizing WordPress, a gallery plugin, several dynamic PDFs (assembled by me while at Louisville Web Group), and a number of videos converted and placed by myself utilizing FlowPlayer.</p>
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		<title>Heimerdinger Cutlery Webstore</title>
		<link>http://typocracy.net/2009/06/heimerdinger-cutlery-webstore/</link>
		<comments>http://typocracy.net/2009/06/heimerdinger-cutlery-webstore/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 20:22:57 +0000</pubDate>
		<dc:creator>bryan</dc:creator>
				<category><![CDATA[misc]]></category>
		<category><![CDATA[authorize.net]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[gateway]]></category>
		<category><![CDATA[payment processor]]></category>
		<category><![CDATA[redesign]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[xhtml]]></category>

		<guid isPermaLink="false">http://www.typocracy.net/?p=101</guid>
		<description><![CDATA[In Mid 2008, Heimerdinger Cutlery got together with Louisville Web Group to not only bring about a change to their existing webstore, but to overhaul their entire business. Breaking everything out into several stages, the culmination of the project(s) has come to bear fruit for the world to see. HeimerdingerCutlery.com is now live, and racking [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_102" class="wp-caption alignright" style="width: 160px"><a href="http://www.typocracy.net/wp-content/uploads/2009/06/Picture-3.jpg"><img class="size-thumbnail wp-image-102" title="Heimerdinger Cutlery.com Screen Shot" src="http://www.typocracy.net/wp-content/uploads/2009/06/Picture-3-150x150.jpg" alt="Heimerdinger Cutlery.com Screen Shot" width="150" height="150" /></a><p class="wp-caption-text">Heimerdinger Cutlery.com Screen Shot</p></div>
<p>In Mid 2008, Heimerdinger Cutlery got together with Louisville Web Group to not only bring about a change to their existing webstore, but to overhaul their entire business. Breaking everything out into several stages, the culmination of the project(s) has come to bear fruit for the world to see. HeimerdingerCutlery.com is now live, and racking up more and more sales every day!<span id="more-101"></span></p>
<h2>Step 1</h2>
<p>A new POS (point of sale) system &#8211; When LWebG came into the picture, Heimerdinger Cutlery was doing business much as they had done for the past 50 years of their over 150 year existence. Everything, regardless of an internet order, phone order, or a walk-in was written down onto a specially printed notepad and placed in-line in a box for processing. It was almost impossible to keep track of inventory, and factors such as ROI and sales trends were a pain to compute.</p>
<div id="attachment_116" class="wp-caption alignright" style="width: 160px"><a href="http://www.typocracy.net/wp-content/uploads/2009/06/Picture-11.jpg"><img class="size-thumbnail wp-image-116" title="The old Heimerdinger webstore" src="http://www.typocracy.net/wp-content/uploads/2009/06/Picture-11-150x150.jpg" alt="The old Heimerdinger webstore" width="150" height="150" /></a><p class="wp-caption-text">The old Heimerdinger webstore</p></div>
<p>The first thing we did was to gather information on what they had and what they needed. The POS system that was in place wasn&#8217;t even in development anymore, didn&#8217;t interface with their existing webstore, did hardly any reports, didn&#8217;t have any peripherals (cash drawer, scanner, card reader), and most of all did not interface with the Quickbooks Financial software that was running in the office. After doing a bit of research about what their needs were, we came down with a solution of purchasing Quickbooks POS Pro and suggested several peripheral packages from local-based POS supply companies. Heimerdinger ended up with a great deal on some of the software and hardware and were well on their way to a more contemporary workflow.</p>
<h2>Step 2</h2>
<p>Phone orders and preparing to sync everything together.</p>
<p>Step two of the process (besides training) was to get the framework for connecting the forthcoming new website with the new POS. At the same time, we needed to find a way for Heimerdinger&#8217;s employees to take phone orders at the same time that customers were checking out in the brick-and-mortar store. After some more research, we decided to suggest using Atandra&#8217;s T-Hub software. Certified as a Gold Intuit Developer, Atandra had numerous message board reviews that were positive. I installed the software on 4 of the in-store computers and commenced syncing the POS&#8217;s database with the T-Hub software. Within a short amount of time, Heimerdinger went from writing everything by hand to having the ability to make multiple real-time sales tied in with their inventory levels.</p>
<h2>Step 3</h2>
<div id="attachment_149" class="wp-caption alignleft" style="width: 160px"><a href="http://www.typocracy.net/wp-content/uploads/2009/06/Picture-1.jpg"><img class="size-thumbnail wp-image-149" title="Sample Product Page" src="http://www.typocracy.net/wp-content/uploads/2009/06/Picture-1-150x150.jpg" alt="Heimerdinger Cutlery sample product page" width="150" height="150" /></a><p class="wp-caption-text">Heimerdinger Cutlery sample product page</p></div>
<p>The Webstore. The biggest part of the project. The then-current/original webstore was built on a Cold Fusion foundation and hosted by Rick at Intent.net. This arrangement was working, but not necessarily the best setup at the time. The site had gone done for as much as a week in recent memory, and stability and ease of use was a definite desire. The root of the site was managed partially by Heimerdinger Cutlery (via Frontpage) and partially by Intent.net.</p>
<p>When we were in the process of making our plan during Step 1, we had narrowed down the webstore choices to OsCommerce and Magento. Ultimately, we chose OsCom to be the backbone of the new webstore. This is because Magento is pretty bulky (and at times very slow) unless you have a pure dedicated server environment. While we offered (at the time) various levels of shared hosting, we did not offer a dedicated server nor was that really in the budget. OsCom became the framework of choice.</p>
<p>Over several months of review and testing, the site went live on June 4th, 2009 &#8211; several days after the projected launch date. I wish I could say that it was due to the enormity of the project, but everything was pushed back due to a very, very unhelpful payment processor. After a late switch to Authorize.net, the store was ready for action.</p>

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